London's StudioAKA recently created an ad for Norwegian energy company Statoil called 'Good Night,' which is a beautiful blend of live action and CG animation.
The story behind Good Night starts off with a girl asking her father what he does for a living. From there he describes his job as a treasure hunter and soon, the audience is transported into an underwater adventure. The father and daughter go through a sea world filled with gigantic octopuses and luminous jellyfish as they try to find treasure. The narration is heartwarming and the seamless blend of live action and animation is wonderfully executed.
The concept of Good Night is well thought-out and brings a playful imaginative element that engages the audience.
Stats for Underwater Adventure Adverts
Trending: Older & Chilly
Research: 321 clicks in 225 w
Interest: 0.8 minutes
Concept: Good Night
Related: 94 examples / 72 photos
Segment: Males, 12-35
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