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'Good Night' Brings a Wonderful World of Imagination to Statoil

By: Matt Ho - Published: • References: studioaka.squarespace & cartoonbrew
London's StudioAKA recently created an ad for Norwegian energy company Statoil called 'Good Night,' which is a beautiful blend of live action and CG animation.

The story behind Good Night starts off with a girl asking her father what he does for a living. From there he describes his job as a treasure hunter and soon, the audience is transported into an underwater adventure. The father and daughter go through a sea world filled with gigantic octopuses and luminous jellyfish as they try to find treasure. The narration is heartwarming and the seamless blend of live action and animation is wonderfully executed.

The concept of Good Night is well thought-out and brings a playful imaginative element that engages the audience. Stats for Underwater Adventure Adverts Trending: Older & Chilly
Traction: 291 clicks in 145 w
Interest: 1 minutes
Concept: Good Night
Related: 94 examples / 72 photos
Segment: Males, 12-35
Comparison Set: 34 similar articles, including: ecofriendly animation, stop-motion street art, and stop-motion whiteboard animations.