After losing his father to Lymphoma, Brett Novek started good hYOUman as a way of keeping the memory of his dad alive and as a place where other people could also share their life-changing stories.
Ten percent of all proceeds from the clothing line goes towards helping the roughly 90,000 people diagnosed with Leukemia and Lymphoma every year. The stories that people share on the company's website not only help raise awareness towards the individuals struggling with life-threatening diseases but they are also a way of healing through sharing a deeply emotional experience.
As the social business says, "everyone has a story, and we get out inspiration from the stories you share with us."
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