Superstar

The 'Good Combos' Campaign Offers Sound Suggestions

By: Katherine Vong - Published: Jul 24, 2012 • References: combos and adweek
The snack brand Combos (owned by Mars, Inc.) has just launched its 'Good Combos' campaign to help customers understand the difference between a good combo and a bad one.

The quirky 'Good Combos' campaign, created by DDB Chicago, comprises a series of commercials and print ads that showcase funny examples of subjects combining things in a bad way. The bad combinations include wearing a zebra shirt while being a zookeeper, wearing clogs when you're trying to burglarize someone's home and sitting in front of a raging bull when you have bright red hair. These bad combos are then followed by the image of a Combos snack bar, which provides a "good" combination -- for example, pretzels and pizza or pretzels and cheese.