The 'Good Combos' Campaign Offers Sound Suggestions

By: Katherine Vong - Published: Jul 24, 2012 • References: combos & adweek
The snack brand Combos (owned by Mars, Inc.) has just launched its 'Good Combos' campaign to help customers understand the difference between a good combo and a bad one.

The quirky 'Good Combos' campaign, created by DDB Chicago, comprises a series of commercials and print ads that showcase funny examples of subjects combining things in a bad way. The bad combinations include wearing a zebra shirt while being a zookeeper, wearing clogs when you're trying to burglarize someone's home and sitting in front of a raging bull when you have bright red hair. These bad combos are then followed by the image of a Combos snack bar, which provides a "good" combination -- for example, pretzels and pizza or pretzels and cheese. Stats for Goofy Advice Snack Ads Trending: Older & Mild
Research: 1,330 clicks in 200 w
Interest: 1.1 minutes
Concept: 'good Combos' Campaign
Related: 83 examples / 64 photos
Segment: Neutral, 12-35
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