Hunter S. Thomson-Inspired Advertisement for Good Books is a Trip

By: Andrew Robertson - Published: • References: vimeo and ibelieveinadv
The new ad campaign Good Books: Metamorphisis from Stringtheory is a sublime adventure through the visual depiction of an extravagant narration. Dictated by a Hunter S. Thomson-like figure, the commercial features the poetic stream of consciousness of someone looking for Kafka's 'Metamorphosis.' The video is accompanied by some psychedelic instrumentation which complements the surrealist appeal of the eccentric commercial. The commercial's appeal derives from its use of an iconic literary figure and commitment to the style of writing that Thomson represents.

Usegoodbooks.com is an online store that delivers books, music and movies to your house; their profits go to support charities around the world. In the words of the narrator from Goodbooks: Metamorphosis, "if anyone was going to get their hands on my il-earned cash it was going to be a nameless village in Tanzania, washing their children's head in raw sewage."