This Jewelry Collection by GoldieRox Marries Burgers and Bling

By: Rahul Kalvapalle - Published: Mar 15, 2014 • References: &
Jewelry designer Roxanne Rajcoomar aka 'GoldieRox' released a jewelry line unique in that it isn't inspired by nature, pop culture or obscure tribal bling -- it's inspired by junk food.

The collection includes gold necklaces, rings, bracelets and lockets inspired by the two ever-present stalwarts of fast food, the humble burger and fries. It seems to be targeted towards the woman who loves her fine jewelry, but isn't ashamed of her love for greasy high-calorie treats.

Rajcoomar, a rising star in the jewelry industry, wanted to combine her prowess for jewelry with her guilty fast food pleasure, and decided the best way to go about it was to introduce quirky yet strangely alluring junk food jewelry.

This jewelry was crafted in 22-carat gold, with no added chemical preservatives or colors. Stats for Junk Food Jewelry Trending: Older & Average
Research: 4,681 clicks in 114 w
Interest: 1.6 minutes
Concept: GoldieRox
Related: 73 examples / 56 photos
Segment: Females, 12-55
Comparison Set: 27 similar articles, including: metal-dipped doughnut jewelry, summer treat danglers, and fast food jewelry.