This Design Tool Identifies the Golden Ratio in Nature

By: Charlotte Joyce Kidd - Sep 2, 2015
References: areaware & design-milk
With this unique tool, designers, artists, scientists and other curious minds can find the golden ratio in nature, everyday objects and the world around them.

The golden ratio is a mathematical proportion that is believed to be more aesthetically pleasing than any other geometrical configuration. It's also a fascinating concept because of the appearance of the golden ratio in nature. The golden ratio applies to the spiral patterns in leaves and petals, like those of an artichoke or a rose, and to the insides of natural objects like sea shells.

This handy translucent tool can be held up to any object or image to identify its possible golden ratio patterns. The design tool comes in yellow or a more transparent blue. Determining why we as humans are attracted to certain shapes or colors more than others can be extremely beneficial in design, marketing and psychology.