Danish designer, Ornamented Life, has found a solution to all that beautiful, but cracked, China you have. Taking chipped and cracked dinnerware, this design team paints the chipped areas gold and turns the imperfection into a design feature.
This is a super cool idea! I love it as I get really fed up when I chip plates or cups. Why is it always your favourite that gets damaged anyway?
Implications - With many consumers within today's society still recovering from the recent economic downturn, it is often a challenge for consumers to market new products. Companies that are able to transform old and useless items into functional and aesthetically pleasing ones will appeal to many consumers. For frugal consumers, the feeling that something is new is almost as good as the real feeling.
Stats for Golden Imperfections
Trending: Older & Chilly
Research: 1,960 clicks in 369 w
Interest: 4 minutes
Concept: Golden Imperfections
Related: 33 examples / 25 photos
Segment: Females, 18-55+
Comparison Set: 12 similar articles, including: power plant-inspired mugs, contortionist coffee cups, and speech-minimizing coffee cups.
More Stats +/-
Contortionist Coffee Cups
Power Plant-Inspired Mugs
Speech-Minimizing Coffee Cups
Aerodynamic Racing Wheelchairs