Dolce & Gabbana's Gold Restaurant
If you are taking a trip to Milan, don't forget to visit Gold restaurant. It's the first concept restaurant created by Dolce & Gabbana. The entirely interior design made of gold (too bad it's not real gold). The restaurant has several levels, bistro, coffee room, lounge bar, and restaurant. In addition, the restaurant offers a luxury shopping experience for food, dessert and wine with chic gold shopping bags.
Implications - There is an undeniable obsession with gold, as many consumers will agree it gives off an aura of luxury and sophistication. Brands that hope to reinforce the high-end, luxurious nature of their products would be wise to consider choosing metallic color schemes as opposed to bland black and white ones.