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Faux Luxe Playing Cards

The 'Gold Playing Cards' Let You Pretend You're Filthy Rich

— August 23, 2013 — Art & Design
Pretending to be rich has never been easier with the Gold Playing Cards by IDEA International. The premium playing cards aim to imitate actual gold in an effort to help users impress their friends. Each card is made of plastic and coated in a shiny veneer. As a result, the entire deck looks like a stack of gold cards.

The pseudo gold cards imitate actual playing cards in that each deck contains 54 cards including the two Joker cards. However, the cards don't show red or black in order to make the cards look like solid gold. The numbers were printed to make them look like they were engraved into the gold cards. In addition, the symbols on the cards were designed and printed with a raised look.
Trend Themes
1. Pretend Luxury Goods - The rise of faux luxury goods presents an opportunity for brands to create affordable imitations of expensive products that allow consumers to experience the feeling of luxury.
2. Novelty Collectibles - The demand for unique and eye-catching collectibles provides an opportunity for businesses to create innovative products that resonate with consumers' desire for novelty and self-expression.
3. Creative Playing Cards - There is a growing trend of creative playing cards that go beyond traditional designs, opening up opportunities for designers and manufacturers to create unique and visually captivating card decks.
Industry Implications
1. Gift and Novelty - The gift and novelty industry can seize the opportunity to offer a wide range of pretend luxury goods, including faux gold playing cards, to cater to consumers looking for unique and entertaining products.
2. Luxury Goods - Luxury brands can explore the market for affordable imitations of their products, allowing consumers with smaller budgets to enjoy the feeling of luxury and potentially expanding their customer base.
3. Gaming and Entertainment - In the gaming and entertainment industry, there is room for innovation in the design and production of playing cards, creating visually stunning and unique decks that appeal to collectors and card enthusiasts.
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