These glitzy and glamorous vehicles pay no mind to the recession and instead showboat extravagance and frivolous spending.
Looks like it's time to save up if you want your own gold-plated cruiser.
Implications - Gold cruisers represent an ostentatious display of wealth. A new generation of super-elite consumers are emerging that are grappling to find a means to publicly demonstrate their success. Companies should position themselves to offer an array of opportunities for this new generation to express themselves with clear symbolism.