Rockstar

These Luxury Rides Take Extravagance to a Whole New Extreme

By: Shelby Lee Walsh - Published: Jun 23, 2009   Updated: May 26 2011 • References: bornrich.org
What could be better than a Rolls Royce, Mercedes Benz or Porsche? How about golden luxury vehicles? The above gallery features some of the most pimp rides all plated with gold.

These glitzy and glamorous vehicles pay no mind to the recession and instead showboat extravagance and frivolous spending. 

Looks like it's time to save up if you want your own gold-plated cruiser.

Implications - Gold cruisers represent an ostentatious display of wealth. A new generation of super-elite consumers are emerging that are grappling to find a means to publicly demonstrate their success. Companies should position themselves to offer an array of opportunities for this new generation to express themselves with clear symbolism.