The Gold Coast Company's A/W 2011 Lookbook Features 'Mzuzu' Prints
The Gold Coast Company's The Very Best collection offers fashionistas alternative autumn and winter looks with a unique flair. Using an African 'Mzuzu' printed fabric on many of the pieces within this collection, the Gold Coast Company was able to achieve an elegant lookbook.
Implications - African style continues to find its way into mainstream North American culture, as consumers have tired of an overdose of washed-up Western styles. Companies who hope to culture-conscious and current should consider incorporating different representations of ethically produced items within packaging and design concepts.