Prodigy

'Cycle' Shows Recycling Helps Deliver Message From The Gods

By: Vincent Salera - Published: Feb 11, 2009 • References: adsoftheworld
These two advertisements for Cycle incense sticks from Mumbai, India use both stunning imagery and smart copy to deliver the message that “God comes with Cycle." Creating these amazing sculptures from recycled parts helps to make that point clearly and uniquely. You see, in India, all Hindu prayers and religious functions begin with the lighting of incense to invoke the gods. I would not mind owning one of these sculptures myself.

These ads were created by advertising agency Mudra communications, Mumbai, India with creative direction by Bobby Pawar, copy by Varun Mehta and Mahendra Bheda, the great photos were taken by Varun Mehta.