Artist Felipe Luchi designed the 'Jailhouses Go Outside' campaign for Go Outside Magazine, which features the biggest culprits when it comes to preventing people from leaving their homes.
This ad campaign analyzes how advancements in technology and all the conveniences that come with them are making people more dependent on their gadgets and less likely to leave their offices if they don't have to and interact with each other on a face-to-face level. The print ads feature various modes of technology, such as the popular iPhone and the computer mouse, stripping them of their shiny exteriors and presenting them as dreary jailhouses.
The message of the Jailhouses Go Outside campaign is clear: we should not let ourselves become imprisoned by our own gadgets and devices.
Stats for Imprisoning Technology Ads
Trending: Older & Average
Research: 3,296 clicks in 173 w
Interest: 2.1 minutes
Concept: Go Outside Campaign
Related: 65 examples / 50 photos
Segment: Neutral, 12-55
Comparison Set: 24 similar articles, including: internet study buddies, converted correctional hotels, and stealthy snooze campaigns.
Imprisoning Technology Ads
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