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Going Blue

Water Footprint Calculators

— April 22, 2008 — Eco
For the last few years everyone has been focused on going green, but the latest buzz phrase is "going blue." While being green conscious involves carbon footprint calculators, your blue savvy can be aided with the help of a water footprint calculator from Goblue.org.

The Canadian website is trying to help citizens of the beautiful, nature-rich country become aware of the preciousness of the natural resources that appear so vast, yet are in dire danger.

"We pride ourselves in going Green, but to live green, we need to respect water too," Goblue.org says. "It's time to Go Blue. It's a call to all Canadians to reduce our wasteful water habits and be more mindful of the water we use."

The calculator is a good awareness tool. It takes several things into account, including household size, size of lawn and frequency of watering, how often you do laundry or wash your car, how long you shower and even how long you brush your teeth.

As a Canadian, I hope everyone becomes more aware of how fortunate we are; don't take our water for granted!
Trend Themes
1. Water Footprint Awareness - By promoting water footprint calculators, there is an opportunity to raise awareness about the preciousness of natural resources and promote more mindful water use.
2. Sustainable Living - The trend towards sustainable living can be extended to water use by encouraging individuals to adopt more water-conscious practices through the use of water footprint calculators.
3. Environmental Consciousness - Promoting environmental consciousness through water footprint calculators can drive a trend towards sustainable and responsible behaviour.
Industry Implications
1. Environmental Goods and Services - The environmental goods and services industry can benefit from the promotion and development of water footprint calculators as a tool for sustainable consumption.
2. Sustainability Consulting - Sustainability consulting firms can use water footprint calculators as a tool to advise businesses on sustainable practices and reduce their water usage.
3. Water Management and Conservation - The water management and conservation industry can promote the use of water footprint calculators and offer solutions for sustainable water use and conservation.
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