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Not being much of a gambler, I’ve never been drawn to typical gambling ploys or advertisements, but this Gnuf campaign has definitely snagged my attention. Displaying a quirkiness not usually associated with gambling, it will surely draw in a new crowd.

Designed by art director Daniel Carlsten, the Gnuf Campaign may come out of left field (at least for me), it showcases his talent and style beautifully. Photographed by Emil Larsson, I’m definitely going to be visiting this online gambling site.