The GMAX Human Slingshot Campaign is Full of Surreal Emotions

By: Meghan Young - Published: Apr 4, 2014 • References: & adeevee
The GMAX Human Slingshot ad campaign embraces just how nuts the daredevil experience is through the use of unreal expressions. The ride is so out of this world, that it will literally mess a person up--their facial features, to be exact. Rearranging them in hilarious ways, the feelings of fear, puzzlement and astonishment are taken to a whole new level.

Conceived and executed by dim&Canzian, an ad agency based in São Paulo, Brazil, the GMAX Human Slingshot ad campaign was art directed by Cristiano Franco and Sidnei Victor with creative direction by Michele Dim D'ippolito, Samuel Segatelli and Bruno Cirello. The portraits were shot by photographer Monique Barros and creatively retouched by Sandro Alves of Leco. It appeals to kids and adults alike. Stats for Rearranged Facial Feature Ads Trending: Older & Mild
Research: 1,462 clicks in 112 w
Interest: 1 minutes
Concept: GMAX Human Slingshot
Related: 68 examples / 52 photos
Segment: Neutral, 12-55
Comparison Set: 25 similar articles, including: fashion editorial-like travel ads, deadly prankster commercials, and creepy emoticon campaigns.