Superstar

The GM Car Hero Targets Generation Z Gamers

By: Meghan Young - Published: • References: laautoshow & thedesignblog.org
It seems like everyone wants to be some kind of hero these days, first with 'Guitar Hero,' then with 'DJ Hero' and now there’s the 'GM Car Hero.' An attempt to target ‘generation Z’ who have been brought up with (or on) gaming consoles and other technical gadgets, GM hopes to reel in this audience with this concept car.

The GM Car Hero is a virtual way to test and challenge your driving skills. By the looks of the images, I wonder if it’ll fit in the house? I want one! Stats for Heroic Virtual Vehicles Trending: Older & Mild
Traction: 4,244 clicks in 267 w
Interest: 4 minutes
Concept: Heroic Virtual Vehicles
Related: 53 examples / 41 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: rockstar cakes, 62 gm innovations, and life-sized game characters.