Pop I.Q. Makes a Gluten-Free Popcorn Alternative with an Ancient Grain
Laura McQuarrie — February 8, 2017 — Lifestyle
References: popiqsnacks & foodbusinessnews.net
Those who are unable to enjoy traditional corn-based popcorn snacks due to dietary restrictions will find Pop I.Q.'s products a satisfying gluten-free popcorn alternative.
As well as being rich in micronutrients, magnesium, iron and zinc, the gluten-free sorghum seed grain takes less water to grow than corn. When popped, it is virtually indistinguishable from traditional popcorn snacks and best of all, it does not have any hulls to get stuck between the teeth. Pop I.Q.'s air-popped snacks come in favorite popcorn flavors such as Cheddar, Tuscany, Kettle and Salt & Pepper.
While sorghum is an ancient grain that has been harvested for centuries, it is a superfood that is new to many consumers. As Pop I.Q. notes, "United States is the number one grower globally," which makes the grain widely available for a variety of ancient grain snacks.
As well as being rich in micronutrients, magnesium, iron and zinc, the gluten-free sorghum seed grain takes less water to grow than corn. When popped, it is virtually indistinguishable from traditional popcorn snacks and best of all, it does not have any hulls to get stuck between the teeth. Pop I.Q.'s air-popped snacks come in favorite popcorn flavors such as Cheddar, Tuscany, Kettle and Salt & Pepper.
While sorghum is an ancient grain that has been harvested for centuries, it is a superfood that is new to many consumers. As Pop I.Q. notes, "United States is the number one grower globally," which makes the grain widely available for a variety of ancient grain snacks.
Trend Themes
1. Gluten-free Snack Alternatives - The growing demand for gluten-free snack options presents opportunities for businesses to offer unique and tasty alternatives like sorghum-based popcorn.
2. Sustainability in Snack Production - Utilizing crops like sorghum that require less water to grow can allow for more sustainable snack production practices.
3. The Rise of Ancient Grains - As consumers become more interested in the health benefits of ancient grains, incorporating them into snack products like popcorn can create a new market niche.
Industry Implications
1. Snack Foods - Incorporating sorghum into snack production can offer a unique and healthy alternative to traditional snacks for those with dietary restrictions.
2. Plant-based Foods - Sorghum-based popcorn can fit into the growing market for plant-based snacks and capitalize on its nutritional benefits.
3. Sustainable Food Production - Companies can utilize sorghum as a crop that requires less water to grow and appeal to environmentally conscious consumers.
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