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Gluten-Free Superfood Rolls

Panera's Gluten-Free Bread Roll is Infused with Herbs and Seeds

— July 21, 2016 — Lifestyle
Panera's Rosemary Focaccia gluten-free bread roll offers a flavorful alternative for consumers who avoid the consumption of food items that contain gluten.

The roll is made with a variety of nourishing ingredients, including olive oil, sprouted chia and flax seeds, as well as broccoli and whole-grain white sorghum, which is said to add a nutty flavor to the gluten-free bread. Although Panera does make many of its baked goods in-store, the gluten-free Rosemary Foccacia Roll is set apart from the rest and made off-site in order to prevent cross-contamination.

As a QSR chain that largely specializes in baked goods, fresh breads and sandwiches, Panera is now making room for more options on its menu that don't include bread at all with a range of soups and salads.
Trend Themes
1. Gluten-free Alternatives - Opportunities to develop and offer gluten-free options to cater to the growing market of consumers who avoid gluten.
2. Superfood Infused Products - Innovation could focus on using superfoods like chia, flax seeds, and whole-grain white sorghum, in product development to create healthier alternatives.
3. Cross-contamination Prevention - Opportunities to implement cross-contamination preventive measures in food manufacturing facilities targeting consumers with food allergies and intolerances.
Industry Implications
1. Bakery - Innovation could focus on creating gluten-free and superfood infused bakery products to cater to a health-conscious market with growing need for gluten-free options.
2. Food Manufacturing - Opportunities to improve cross-contamination prevention and create unique superfood-infused ingredients for use in other products across the food industry.
3. Restaurant and QSR Chains - Opportunities to diversify menus and offer healthier, gluten-free and superfood infused options to cater to health-conscious consumers and diversify menus.
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