Special Ink Reacts to Lights to Show Invisible Cockroaches
The unique glowing cockroach billboards are no doubt a creepy surprise to New Zealand's unsuspecting nighttime drivers.
Implications - These special reflective inks light up the street, allowing Repbulik Auckland to show that roaches really are everywhere. The creepy crawlers are known for their stealthy nature, and creative director Andrew Sims uses this campaign to showcase this new wave of pest control.Stats for Glowing Cockroach Billboards Trending: Older & Mild
Traction: 4,644 clicks in 223 w
Interest: 3.3 minutes Concept: Glowing Cockroach Billboards
Related: 57 examples / 44 photos
Segment: Neutral, 18-55 Comparison Set: 21 similar articles, including: bugs as art, eat cockroach, get first in line, and beetle inspired body armor.