GloRyders are a unique lighting system for your car's wheels. Made of chrome-covered aluminum, GloRyders turn on when it is dark and the wheels start to move. Since they are powered by AA batteries, no wiring is required. GloRyders come in Yellow, Orange, Green, Cyan, White, Purple, Pink, Red, and Blue. $299 for a set of 4.
Implications - The popularity of reality shows such as Pimp My Ride has convinced consumers that personalized rides are better than luxury cars such as Ferraris. Hip hop videos depicting these rides has glamorized customized vehicles to the point where they're a must-have for those who can afford the work. The car industry may struggle in personalized designs, so the best solution would be to pack vehicles full of convenient features that outweigh the importance of customized aesthetics.
Light Up Your Wheels
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