The Glory to Rome board game may very well get a facelift if Carl Chudyk gets his way. The designer and fan of the game recently launched a Kickstarter project to rework the graphic layout of the board game; the initiative is very close to being funded.
What I particularly like about the Glory to Rome redesign by Carl Chudyk is that it is a fan of the game building on what already existed and is trying to make it better. This is a very interesting project in that sense.
Implications - Youth consumers in general have a strong sense for aesthetics. The Glory of Rome is symptomatic of the desire to have objects that are highly aesthetic. Companies should take this mindset into account when creating products for this demographic.
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Concept: Glory To Rome
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Segment: Neutral, 18-55
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