Globe Mail Shelby Walsh

By: Jaime Neely - Apr 2, 2014
References: theglobeandmail
Trend Hunter's President Shelby Walsh recently interviewed Bliss Man of Toronto's Monster Factory, a downtown toy company dedicated to creating adorable and engaging plush characters. Interviewing on behalf of the Globe and Mail, Shelby learned about the small team's dedication to creativity, its exciting plans for the future and the challenge it faces as a small business in a big industry.

Bliss, who oversees Monster Factory's marketing and sales, revealed that the team struggled to find a balance between creativity and effectively managing the brand as a business in its initial stages. Since then, the team has successfully created over 100 original characters, each with their own unique and playful story that can be experienced interactively. With products in over 100 retail stores in the United States and Canada, Monster Factory is also working on an animated television show.

Man concludes the interview by encouraging fellow small business owners to find a team of people with different skills that can complement one another.

Toronto's best kept secret: A toy company in the heart of the city

THE GLOBE AND MAIL

Few would know that there’s a hoard of quirky, weird and charming monsters living in the heart of downtown Toronto.

Monster Factory has exploded since their start in 2003 when they created six original plush characters. Today, the toy company has over 100, each complete with their own story and all-too-real personalities. Take Mrs. Morley, for example, an elderly character who "delights in knitting sweaters for her boys," or blank-faced Dave, who wears tube socks and "takes things a little too seriously."

Read the full article at The Globe and Mail.