Globalization and Solidarity's Ads Show Repercussions of Personal Choices
Laura McQuarrie — May 27, 2014 — Marketing
References: caritas.de & adsoftheworld
Globalization and Solidarity's mission is to put a stop to inhumane living and working conditions around the world, which are often caused by one half to the other. These split ads are representative of this mission, showing how one person's actions or lifestyle choices directly impact someone else on the other side of the world. Although it can be difficult to be mindful of this when the distance is so far and you're completely unaware of the strain you're putting on another human's life, these ads help to show that this gap really isn't as big as you might think.
Each ad tackles a different global issues, including consumption, climate change, waste and people in need of aid.
Each ad tackles a different global issues, including consumption, climate change, waste and people in need of aid.
Trend Themes
1. Split-lifestyle Ads - Brands may focus on split-lifestyle ads to encourage consumers to make mindful choices that have a positive impact on others.
2. Global Mission Advertising - Globalization and Solidarity's ads show the promise of global mission advertising, which inspires consumers to take care of others beyond their immediate surroundings.
3. Impactful Advertising - Split-lifestyle ads represent a potentially impactful way for companies to communicate how their products and services impact people across the world, inspiring positive change.
Industry Implications
1. Advertising - The advertising industry may adopt the split-lifestyle ad format to promote mindful and ethical consumption behaviors among consumers globally.
2. International Aid - Non-profit organizations may use this style of advertising to draw attention to the importance of international aid and the impact of global issues on people living in different parts of the world.
3. Sustainable Goods - Companies selling sustainable goods may benefit from featuring split-lifestyle ads that communicate their positive impact and encourage people to make more responsible purchasing decisions.
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