This Global Warming Awareness Concept Uses Melting Food

By: Laura McQuarrie - Sep 2, 2016
References: miamiadschool & adeevee
This Miami Ad School project imagines partnership between a charity and company that uses food as a means to spread global warming awareness.

The underlining message of the project reminds: "Some chunks of ice can't be bought at the store" and this sentiment is expressed on a wooden popsicle stick that can be read once a frozen dessert has been entirely consumed. The promotional product symbolically represents some of the glaciers and other large bodies of ice that have melted as a result of rising temperatures around the world.

On the reverse side of the popsicle stick, there's also a printed message that encourages consumers to do their part in order to reduce their contributions to global warming.