Superstar

Glitch London's Anti-Nerd Branding Gets You the Bad Guy

By: Marissa Brassfield - Published: • References: graphiquefantastique.wordpress and behance.net
Unfortunately, geeks have not been fully embraced by all genres of popular culture, and Natasha Nuttall's branding for Glitch London's body spray certainly doesn't do the nerd world any favors.

Natasha Nuttall's Glitch London branding follows a geek repellent theme. In the promo shots you see above, the young women spray Glitch as they might bug spray and thereby ward off a sweater-wearing non-stud. Never fear, nerds--there's lots of love for you across the pond!