Superstar

Nina DiSesa Advocates Seduction

By: Going Like Sixty - Published: Sep 13, 2008 • References: seducingtheboysclub and mediabistro
Hillary Clinton may have caused 18 million cracks in the glass ceiling, and Sarah Palin may have made a hole in the ceiling, but being tough and tenacious isn't the only way for a woman to beat the Good Ol' Boy's Club. Nina DiSesa, who is a chairman at McCann Erickson Worldwide and published author, advocates S&M to get to the top: seduction and manipulation.

Mixing up the bad and the good in conversation with male colleagues by saying things like, "You're such a little prick. I don't know why I love you so much," is one of the ways DiSesa says to break into the boy's club.

Nina DiSesa's book, Seducing the Boy's Club, advocated just that--using seduction and manipulation techniques to conquer competitors and win over colleagues.