Beauty Industry Targets Young Divas

By: lourdes sanchez bayas - Published: • References: abcnews.go
There is growing desire among pre-teen and tweens to want to look glamorous and absolutely fabulous beyond their years. As a result, it is no longer rare to run into young girls who are all dolled up with lip gloss, their hair done, nail and toenail polish, and smelling of Chanel number 5 and, of course, sporting the latest Hannah Montana-inspired garment.

"Maria and her friends may not know it but they are smack dab in the middle of a trend — the billion-dollar beauty industry is reaching out to the tween and pre-teen market in a big way," ABC News says. "It seems just about every corner salon these days offers a 'Little Diva 'Do' package. And a hot seller at Toys R Us is the Hannah Montana Backstage Makeover Set — targeting the 3-7 age group. Not to mention services for teens and kids is the hottest growing trend in the spa market."

When I was a 9 or 10 year old girl I had no time or inclination to think about my hair or my nails; getting a manicure or my hair done was the farthest thing from my mind. Yuk. Times change. Stats for Tween Luxury Salons Trending: Older & Mild
Traction: 4,062 clicks in 339 w
Interest: 3.7 minutes
Concept: Tween Luxury Salons
Related: 48 examples / 37 photos
Segment: Females, 12-35
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