Over-Blinged Overseas Technology

By: Cecilia Biemann - Published: Sep 20, 2008 • References: guramu & pingmag.jp
What’s hot on the streets of Tokyo right now? Glammed-up mobile phones decorated with colored rhinestones in blingy designs which include faces, pets and wild retro patterns.

Whether you call it over-the-top or a quirky new art form, the Japanese are hell-bent on making this fad omnipresent. Deco-den, short for ‘decorated denwa’ (telephone), has received a considerable amount of Japanese media attention this year and demand for blinged-out phones has spiked.

Start saving now, because this handcraft isn’t cheap; the price for a custom-made decorated phone is around ¥18,000 (US$170). Stats for Gaudy Mobile Phones Trending: Older & Mild
Research: 7,532 clicks in 400 w
Interest: 4 minutes
Concept: Gaudy Mobile Phones
Related: 59 examples / 45 photos
Segment: Neutral, 18-55
Comparison Set: 21 similar articles, including: celebrity-designed products, cell phone disco, and teaser sites.