Vivid Vintage Upcycling
Indian Company SHARDA Makes the Old New Again
Their new collection shown recently at Heimtex fair in Frankfurt was dazzling and
SHARDA does it all while operating according to ISO-standards with their in-house team of textile designers.
Implications - With society adopting a greener attitude, many are demanding eco products out of companies. Larger companies are using sustainable material while small-time entrepreneurs in design have opted for an even simpler solution with vintage material. This has given certain products a vintage edge that consumers are attracted to due to its natural aesthetic and eco-friendly nature. The reuse of scrap objects is a cost-efficient method for companies to use and it makes them look friendlier to the eco-conscious consumer.