Indian Company SHARDA Makes the Old New Again
Their new collection shown recently at Heimtex fair in Frankfurt was dazzling and
SHARDA does it all while operating according to ISO-standards with their in-house team of textile designers.
Implications - With society adopting a greener attitude, many are demanding eco products out of companies. Larger companies are using sustainable material while small-time entrepreneurs in design have opted for an even simpler solution with vintage material. This has given certain products a vintage edge that consumers are attracted to due to its natural aesthetic and eco-friendly nature. The reuse of scrap objects is a cost-efficient method for companies to use and it makes them look friendlier to the eco-conscious consumer.