The Givenchy Zipper High Top Sneakers are White Hot
Part of the Givenchy Spring/Summer 2011 collection, the Givenchy Zipper High Top Sneaker features a revamp on the traditional pair of high tops. Embellished with a gold zipper enclosing the massive leather tongue, these kicks are highly fashionable and will gain plenty of street cred this summer.
Implications - Fusing features of a product that are not normally seen together is a great way for businesses to expand their target demographic and delve into new business ventures. Mixing high and low fashions allows a company to reach out to groups of people that would not normally be interested in a particular brand.