The Givenchy SS 2011 advertisement features models Jonathan Marquez, Iris Strubegger and the infamous Natasha Poly. Classic black and white photography was used to highlight the season's best, emphasizing attitude, style and sexiness that allude all things Givenchy.
Implications - Female shoppers are always looking to stand out with their fashion choices and clothes. Designs that make a statement appeal to those who want to create a bold look that sets them apart from others. Designers that are looking to appeal to this market of woman should create products that are pushing the boundaries and make stronger design decisions.