The house Givenchy is one of fashion's biggest names and in 2011, it will be introducing a new perfume called 'Givenchy Dance.' The color of the fragrance is a light pink that is said to take inspiration from someone who had just danced and their faces is flushed with a pinkish color.
The ad campaign's tag line is simply, "Dance with Givenchy." Givenchy Dance is expected to have notes of ylang-ylang flower, jasmine, apple and orange blossom. The model in the ad is Kelsey Van Mook who looks graceful as she dances.
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Concept: Givenchy Dance
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Segment: Females, 12-55+
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