This Spring/Summer Givenchy Campaign Has an Eerie Plot

By: Riley von Niessen - Jan 3, 2017
References: youtube & fuckingyoung.es
This obscure Givenchy campaign aims to promote the French luxury house's Spring/Summer 2017 offerings. Right away, the video opens up to an beat that sounds like it's taken straight from the 80s.

The camera pans to a model who's walking powerfully through the desert and then later to a group of three models who sit in the sand while wearing the designer brand's statement apparel. The camera continues to pan to and from different scenes, one of which includes a black and white depiction of a nude woman on a chair facing into a corner and another that shows a man pulling at his hair in a stressful manner.

Models run through the desert yelling at one point, as the 80s music continues to play. With this, the Givenchy campaign has a slightly supernatural feel, which spotlights a series of its new offerings while captivating its viewers.