The Spring/Summer 2009 ad campaign for Giuseppe Zanotti playfully pokes fun at the general conception that female models do not eat unhealthy foods. And dessert? Oh, blasphemy!
Shot by Inez van Lamsweerde & Vinoodh Matadin, the ads feature mode Anja Rubik in assorted sequined pieces from the new Giuseppe Zanotti collections. Anja poses with ice cream, sundaes and assorted desserts.
I love how the stylist of the ads combined simple cotton t-shirts with the flashy sequined mini skirts.
Stats for Eating Dessert in Fashion Ads
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Concept: Eating Dessert In Fashion Ads
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Segment: Females, 12-55
Comparison Set: 23 similar articles, including: naked plus-sized cover models, 40 controversial views on body image, and positive body image photography.
Eating Dessert in Fashion Ads
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40 Controversial Views on Body Image
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