The new Stefanel Spring-Summer 2009 ad campaign features Brazilian supermodel Gisele Bundchen with warm and romantic photography by Mario Testino.
Exhibiting a return to nature and pure romance, the ads feature Gisele with male model Josh Pence during sunset in a beautiful field.
The background works perfectly to highlight the simplicity and beauty of the Stefanel items in the new spring collection.
Implications - Fashion photographers are continually striving to produce editorials and ad campaigns that inspire emotion in viewers. This ad campaign takes place in a beach setting at sunset, evoking romance and summer love. Companies can take advantage of this opportunity by putting their marketing materials in an emotionally charged context.
Stats for Romantic Sunsetography
Trending: Older & Average
Research: 18,902 clicks in 377 w
Interest: 4 minutes
Concept: Romantic Sunsetography
Related: 90 examples / 69 photos
Segment: Females, 12-55
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