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$5 Million Commercials

Gisele & Stallone for VW

— June 30, 2008 — Autos
Brazilian beauty Gisele Bündchen stars along Sylvester Stallonein in a new Volkswagen commercial. The action packed commercial reportedly cost a cool $5 million!

The commercial promotes the Volkswagen Gol G5. It was directed by Brazilian Andrucha Waddington.

According to the Brazilian media, Gisele was paid $2.5 Million, while ol' Stallone was paid $800,000.

By looking at the gallery below, I can understand why she was paid much more:

The Guinness ad below is another example of what's possible with an ad agency that has a multi-million dollar budget.

Trend Themes
1. High Cost Commercials - Advertisers who are willing to spend millions on commercials can create visually stunning and memorable ads that leave a lasting impression on the audience.
2. Celebrity Endorsements - Hiring famous personalities to front your advertising campaign boosts brand awareness and gives your product a perceived higher value, which could translate to increased sales.
3. Global Investment - The willingness of companies to invest millions in advertising campaigns highlights the importance of marketing to increase brand recognition and business growth.
Industry Implications
1. Advertising - The advertising industry can benefit from showcasing high-end celebrity endorsements and investing in visually dynamic commercials that can capture and attract potential consumers.
2. Automotive - The automobile industry can explore high-budget advertising campaigns to showcase their vehicles' features in a visually appealing and engaging manner that can leave a lasting impression on potential consumers.
3. Entertainment - The entertainment industry can learn from high-end ad agencies by investing in visually dynamic promotions and celebrity endorsements, which, when combined, can create more buzz around upcoming events and releases.
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