The GirlTalk Ad Campaign Aims to Give Girls a Resource

By: Allison Love - Published: May 19, 2010 • References: & adsoftheworld
Similar to the Kids Help phone in North America, Denmark's GirlTalk ad campaign aims to make girls aware of a resource for their questions. The campaign features pink posters with symbols in the middle and words with question marks at either end of the page.

For example, one has a picture of a triangle in the center. On one end the word is "geometry?"; flipped upside down the word says "waxing?" The Girltalk ad campaign is meant to draw attention to the website, which is a haven for "girls between 12-14, and need someone to talk to." Stats for Feminine Help Ads Trending: Older & Chilly
Research: 3,122 clicks in 313 w
Interest: 4 minutes
Concept: GirlTalk Ad Campaign
Related: 85 examples / 65 photos
Segment: Females, 18-35
Comparison Set: 31 similar articles, including: tween girl card craze, lonely girl photography, and working girl's survival kit.