Jeremy Gutsche — November 20, 2005 — Marketing
References: businessweek
This April a team of eight young women met with the marketing team of Virgin mobile to pitch their services as an innovative ad firm. The group, Girl's Eye View, teamed up with ad firm 3iYing, to push the idea that most ad firms are out of sync with how to connect with young woman. They argued that magazine's like CosmoGIRL were 'out of sync with the 21st century girl'. The group is working with an industrial design firm, Smart Design, to help create its own line of innovative products. In just 10 months, the young team has derived innovative ways to sell everything from condoms and lingerie to food. They call their ideas "Girl Made, Girl Approved". Check out the Business Week article to learn more....
Trend Themes
1. Connecting with Young Women - Girl's Eye View and 3iYing argue that most ad firms are out of sync with how to connect with young women, presenting an opportunity for a more innovative approach to marketing to this demographic.
2. Girl Made, Girl Approved Products - Girl's Eye View's innovative product line, created in partnership with Smart Design, is an opportunity for disruption and innovation in industries such as fashion, food, and sexual health.
3. Collaboration with Young Entrepreneurs - Partnering with groups like Girl's Eye View presents a disruptive opportunity to collaborate with young entrepreneurs who bring fresh perspectives and innovative ideas to industries looking to connect with younger audiences.
Industry Implications
1. Fashion - Partnering with Girl's Eye View presents an opportunity for disruption and innovation in the fashion industry through the creation of Girl Made, Girl Approved products.
2. Food - Girl's Eye View's innovative approach to marketing food products to young women presents an opportunity for disruption and innovation in the food industry.
3. Sexual Health - Partnering with Girl's Eye View presents an opportunity to disrupt and innovate in the sexual health industry through the creation of innovative products that appeal to young women.
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