Apprentice
After the Dolce & Gabbana Razr and the Prada LG Chocolate, it's Armani's turn to unveil its Samsung touch screen phone today in Milan during the Milan Fashion Week. The Giorgio Armani Samsung phone will be available in selected mobile phone stores and Giorgio Armani boutiques in major European countries starting in November with expansion to other markets planned for 2008. The credit card thick phone is set to retail for 650€ (around $900). In addition to fashion, the Armani empire includes a home collection, chocolates, interior design service, cafes, bars, restaurants, flowers and a soon-to-be-opened hotel in Dubai. The fashion house will also unveil a LCD television, in partnership with Samsung, this upcoming January which will be developed as part of the Armani/Casa, their home interiors lifestyle brand.