The Giorgio Armani Fall/Winter 2010/2011 campaign shows off some fierce fashion.

The shoot features an incredible color palette with an eye-popping red that brings unity to the series. The fashion is futuristic while maintaining a classic feel.

Giorgio Armani always has incredible ads that almost jump off of the page. The Giorgio Armani Fall/Winter 2010/2011 campaign gets the attention of the modern, sexy and fierce woman.

Implications - Within society there is a contrasting demand for products that boast both modern and vintage qualities. The businesses that are able to combine these characteristics in complementary ways will remain at the forefront of the industry. In doing so, companies satisfy the variety of demands in today's consumption-hungry culture.