Gordin's Gin Popsicle is a Low-ABV Treat Made with Natural Ingredients
Laura McQuarrie — March 15, 2019 — Lifestyle
References: gordonsgin & thespiritsbusiness
In collaboration with Pops, which makes premium popsicles for adults, Gordon’s launched gin popsicles. These refreshing gin-infused popsicles are made with a simple, natural Gin & Lime flavor and only boast 0.5% ABV.
These Pops are sold in sets of two that are perfect for sharing and can be found in Tesco stores, offering a fun and nostalgic way for adult consumers to cool themselves off in the heat of a hot summer day.
Some of the other popsicles that are produced by Pops include Champagne, Bellini and Martini ice lollies. According to Pops co-founder James Rae, "The adult ice lolly frozen sub-category saw growth of 17.1% last year" and it continues to disrupt the frozen aisle with its innovative refreshments.
These Pops are sold in sets of two that are perfect for sharing and can be found in Tesco stores, offering a fun and nostalgic way for adult consumers to cool themselves off in the heat of a hot summer day.
Some of the other popsicles that are produced by Pops include Champagne, Bellini and Martini ice lollies. According to Pops co-founder James Rae, "The adult ice lolly frozen sub-category saw growth of 17.1% last year" and it continues to disrupt the frozen aisle with its innovative refreshments.
Trend Themes
1. Gin-infused Popsicles - The rise of gin-infused popsicles presents an opportunity for innovative alcohol-infused frozen treats.
2. Low-abv Treats - The popularity of low-ABV treats like Gordon's Gin Popsicles indicates a trend towards healthier and more moderate drinking options.
3. Adult Ice Lollies - The growth of the adult ice lolly frozen sub-category suggests the potential for further creative and sophisticated frozen treats for adults.
Industry Implications
1. Alcohol Industry - The gin-infused popsicles highlight the potential for innovative and unique alcohol products that cater to consumer preferences for convenience and novelty.
2. Frozen Dessert Industry - The success of Pops and their range of adult ice lollies demonstrates the demand for high-quality frozen treats with adult flavor profiles.
3. Retail Industry - The growth of the adult ice lolly sub-category presents an opportunity for retailers to expand their frozen dessert offerings and cater to adult consumers looking for unique and nostalgic products.
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