Star

The Gillette 'Lochte and Gay' Holograms Skim the Boston Harbor

By: Vivian Lau - Published: • References: buzzfeed & fastcocreate
The Gillette 'Lochte and Gay' holograms feature huge projections of the swimmer and sprinter racing down the length of the harbor, skimming the surface while sending off a trail of streaking stars.

Remember when the Tupac hologram at Coachella spurred massive amounts of buzz amongst hip hop fans, music junkies and Twitter fanatics alike? Well it seems Gillette wants to recreate the magic by creating holograms of some of Team USA's most decorated athletes to pump up support and back America's quest for gold. The crowd-drawing light show is complemented by two massive screens that play footage of other American athletes. M83's 'Steve McQueen' plays on in the background, serving as a dramatic soundtrack to the rallying spectacle.

The ghostly spectacle is eerily uplifting and empowering, which shows that Gillette did an unreal job with this stunt. Stats for Harbor-Hovering Holograms Trending: Older & Mild
Traction: 821 clicks in 120 w
Interest: > 3 minutes
Concept: Gillette Lochte And Gray Holograms
Related: 86 examples / 66 photos
Segment: Males, 18-55+
Comparison Set: 31 similar articles, including: comical olympic travel ads, everyday champion advertisements, and back-to-life 3d performances.