Gilles Barbier's L'hospice Makes Me Want to Visit My Grandma

By: Michael Hines - Published:   Updated: Jul 27 2011 • References: & theworldsbestever
Gille Barbier's L'Hospice is the most creative idea I have seen in awhile. The concept of being a superhero is flipped on its head in these photos, which showcase the geriatric side of being superly endowed.

These photos make me uncomfortable. I never thought of my favorite superheroes getting old and decrepit. Gille Barbier's L'Hospice is a telling reminder that nobody can escape aging. Not even superheroes.

Implications - Though old age has been seen as a negative thing in society for decades, consumers are finally catching on to the bright side of aging. In today's society, old age is seen as a mark of experience and wisdom; essentially, true beauty. Thus, companies that use elderly citizens in their campaigns will seem avant garde in their perception of what is attractive. Stats for Retired Superhero Shoots Trending: Older & Warm
Traction: 6,660 clicks in 269 w
Interest: 4 minutes
Concept: Gilles Barbier's L'Hospice
Related: 60 examples / 46 photos
Segment: Females, 18-35
Comparison Set: 22 similar articles, including: superhero simpsons, badass superhero barbies, and cartoon hero fashion.