Gille Barbier's L'Hospice is the most creative idea I have seen in awhile. The concept of being a superhero is flipped on its head in these photos, which showcase the geriatric side of being superly endowed.
These photos make me uncomfortable. I never thought of my favorite superheroes getting old and decrepit. Gille Barbier's L'Hospice is a telling reminder that nobody can escape aging. Not even superheroes.
Implications - Though old age has been seen as a negative thing in society for decades, consumers are finally catching on to the bright side of aging. In today's society, old age is seen as a mark of experience and wisdom; essentially, true beauty. Thus, companies that use elderly citizens in their campaigns will seem avant garde in their perception of what is attractive.
Stats for Retired Superhero Shoots
Trending: Older & Warm
Research: 6,792 clicks in 325 w
Interest: 4 minutes
Concept: Gilles Barbier's L'Hospice
Related: 59 examples / 45 photos
Segment: Females, 18-35
Comparison Set: 21 similar articles, including: superhero simpsons, badass superhero barbies, and cartoon hero fashion.
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