Aloha shirts have been largely lampooned by the fashion world, but the Gilded Age Spring 2011 collection seeks to update this touristy look for the upcoming menswear season. With rolled-up hemlines, unbuttoned shirts and a bevy of board shorts, Gilded Age definitely represents all the spring fashion mainstays.
I'm most intrigued by the aloha shirt in the first image, though. Can the Gilded Age Spring 2011 collection revive this classic look?
Implications - Men in the modern sphere are beginning to pay more attention to their style. Products that allow for greater experimentation with design are appealing to those male shoppers who are not afraid to embrace different sides of themselves. Companies trying to increase their appeal could focus on this when coming out with new items.
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Concept: Gilded Age Spring 2011
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Segment: Males, 18-35
Comparison Set: 33 similar articles, including: hip tourist tees, 50 floral fashions, and cuban culture fashiontography.
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