The 'Gift It' App Takes a Page from Crowdfunded Campaigns

By: Laura McQuarrie - May 3, 2016
The 'Gift It' app for Android from GAVA Technologies is like the Indiegogo or Kickstarter of gift-giving. Unlike most gift-sharing platforms that require a user to pay for a recipient's gift in full, this one allows friends and family members to chip in for just a portion of the gift, which is particularly helpful if a more expensive gift is desired.

Gift It allows a user to start a campaign for a major occasion like a baby shower, anniversary or a going away party. From there, other users can be invited to contribute to the campaign via credit card, PayPal or another secure option. As well as helping an individual to check an item off of their personal wish list, this "crowdgifting" app is useful for group members who want to organize collective gift-giving prior to a special event.