Rockstar

The Gif Me More Commercial for MTV Mobile Uses the Bitmap Format

By: Leslie Chen - Published: May 11, 2011 • References: adsoftheworld and vimeo
Directed by Keith Schoffield for MTV Mobile Europe, the Gif Me More commercial is comical and takes a look back at old-school computer art. The commercial features ladies man Rodrigo who makes Brian, your everyday student, wonder how to pick up girls.

Rodrigo is “a hugely successful animated GIF” who is “edgy, super cool and so sexy.” As he goes around winning all the girls’ affection in the Gif Me More commercial, Rodrigo makes Brian wonder how he can be as smooth with the ladies. He replicates Rodrigo’s actions and is rewarded when he transforms into a GIF as well.

The Gif Me More commercial integrates the GIF format that was originally created in 1987 with the always-modern MTV name, proving that GIF is still cool.