Farmer's Market Campaign

By: Bianca Bartz - Published: Jun 27, 2008 • References: adrants
A farmer's market in Portland got down to the root of creativity marketing by transforming urban trees into giant carrots. Only innovative marketers can stand out today in world where we are so bombarded with messages from the media.

Owen Jones & Partners managed to get citizens of the Oregon city to take note of the upcoming produce fair by lining the tree bases with vibrant orange plastic liners that looked like carrots.

"In addition to the linings which make the trees look like carrots, the agency also placed placards over the antennae of automobiles throughout the city making them look like scrumptious barbecued vegetable skewers," AdRants adds.

What a great way to stimulate a hankering for fresh, crunchy veggies! Stats for Giant Urban Carrots Trending: Older & Mild
Research: 4,428 clicks in 413 w
Interest: 4 minutes
Concept: Giant Urban Carrots
Related: 64 examples / 49 photos
Segment: Females, 18-55
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