Bear Naked's Giant Slip 'N' Slide Helps Big Kids Keep Cool in the City

By: Laura McQuarrie - Published: Jul 23, 2014 • References: bearnaked & creativeguerrillamarketing
When it's hot in the city and there's not a pool or shade from a tree in sight, it really makes you wish that a giant Slip 'N' Slide would appear out of nowhere. Fortunately for those who couldn't take the heat in San Francisco, Bear Naked made these dreams come true.

To promote its Urban Slip and Slide, the granola brand partnered with YouTuber Devin Supertramp to host an event full of splashing and high-energy snacks. The roads of San Fran were the perfect place to set up the massive water activities, since the inclines make the platforms truly slide-like. To make sliding more extreme, there were tons of pool toys, skateboards and surfboards to make slipping and sliding even more fun. Stats for Giant Urban Waterslides Trending: Older & Mild
Research: 375 clicks in 96 w
Interest: > 3 minutes
Concept: "giant Slip N Slide"
Related: 96 examples / 74 photos
Segment: Males, 12-35
Comparison Set: 35 similar articles, including: manipulated stuntman photography, touchscreen skyrise apartments, and water slide photography.