Doritos Created Giant Chips to Celebrate Jurassic World: Fallen Kingdom
Laura McQuarrie — June 14, 2018 — Marketing
References: jurassicdoritos & foodandwine
To mark the release of Jurassic World: Fallen Kingdom in a fun way, Doritos created giant chips that are roughly the same thickness as the classic tortilla chips, but with sides that measure in at about 11 inches.
Doritos claims that the entirely edible chip has been created by Jurassic World scientist Dr. Wu by mixing the DNA of Doritos and dinosaurs. Since only a limited number of these chips will be shared and fans will surely want to appreciate its size, a special egg-shaped case has been created to protect the giant chip on its journey.
Fans who are interested in getting their hands on a giant Dorito are being encouraged to tweet to the brand with the #JurassicDoritos and #entry hashtags. Alternatively, one may also visit a dedicated microsite and bid for one of the large-scale tortilla chips in an auction supporting disaster relief.
Doritos claims that the entirely edible chip has been created by Jurassic World scientist Dr. Wu by mixing the DNA of Doritos and dinosaurs. Since only a limited number of these chips will be shared and fans will surely want to appreciate its size, a special egg-shaped case has been created to protect the giant chip on its journey.
Fans who are interested in getting their hands on a giant Dorito are being encouraged to tweet to the brand with the #JurassicDoritos and #entry hashtags. Alternatively, one may also visit a dedicated microsite and bid for one of the large-scale tortilla chips in an auction supporting disaster relief.
Trend Themes
1. Giant Edible Products - The creation of oversized tortilla chips highlights the trend of producing giant edible products, attracting consumer attention and creating unique experiences.
2. Branded Limited Editions - The use of limited edition products, such as the giant Doritos chips, presents businesses with the opportunity to create buzz and excitement among fans, increasing brand awareness and loyalty.
3. Interactive Marketing Campaigns - The interactive marketing campaign by Doritos, involving social media engagement and an auction, demonstrates the trend of businesses using creative strategies to actively involve consumers and generate excitement around a product or event.
Industry Implications
1. Food and Beverage - The creation of oversized tortilla chips opens up disruptive innovation opportunities in the food and beverage industry, allowing companies to experiment with unique product sizes and presentations to captivate consumers.
2. Marketing and Advertising - The success of Doritos' interactive marketing campaign for the giant chips highlights a potential disruptive innovation opportunity for the marketing and advertising industry to create engaging and interactive campaigns that generate buzz and increase brand visibility.
3. Disaster Relief and Charity - The auction supporting disaster relief through the sale of the limited edition giant tortilla chips showcases the potential for disruptive innovation in the charity and disaster relief industry by partnering with brands to raise funds and awareness through unique collaborations.
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